Vans Snow
Role: Design/Animation
For the Vans Snow 2019/2020 campaign, I worked with Devin Dailey from Merritt Studio and Tanner Pendleton to develop visuals and animations. This campaign promoted the season’s snowboard boot offerings and was initially inspired by the idea of sound-reactive graphics. I was brought on to explore textures and forms using the open source programming language Processing. I coded numerous sound-responsive sketches to make generative patterns and visuals. We ultimately decided to go in a more organic visual direction, but I continued to work on the campaign by animating the textures and type to respond to sound. In After Effects, I coded expressions to help speed up the process and flexibly accommodate changes in the audio and video.
Campaign Videos
Sound-Responsive Processing Sketches
Design Explorations
